Welcome to my online version of a reflective journal. I will be updating regularly on my journal through my second year at Nottingham Trent University while studying Fashion Design.
Market Research Development
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My target market area is High End Designer as it will allow me to have freedom within the design process. The main designer I have looked into are Marni, Prada and Acne Studios.
Creating a market research report has allowed me to gain a better understanding of what my targeted audience is and how I should market my collection. Here is a page of branding and social media ideas that I have considered. As my targeted audience is high end/ designer I must make sure I can brand my collection in a wide range of areas and that I source fabrics and trims that reflect my market area.
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