Fabric Selection
Final Fabrics / Colour Palette
Final line up
Using illustrator and photoshop I was able to colour in my garments and add toning and shading which really enhanced my designs.
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Summary of innovation
Overal I have really developed my skills on this project and I now feel ready for third year.
Target Audience - Branding
Creating a market research report has allowed me to gain a better understanding of what my targeted audience is and how I should market my collection. Here is a page of branding and social media ideas that I have considered. As my targeted audience is high end/ designer I must make sure I can brand my collection in a wide range of areas and that I source fabrics and trims that reflect my market area.
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