PLANNED OBSOLESCENCE

Creating a market research report has allowed me to gain a better understanding of what my targeted audience is and how I should market my collection. Here is a page of branding and social media ideas that I have considered. As my targeted audience is high end/ designer I must make sure I can brand my collection in a wide range of areas and that I source fabrics and trims that reflect my market area.

My target market area is High End Designer as it will allow me to have freedom within the design process. The main designer I have looked into are Marni, Prada and Acne Studios.

Starting innovation project! I started my research by exploring Martin Parr photography which leads me onto creating some print work inspired by sweets.

My key skills discovered from this project would be: Attention to detail Fondness of contrasting colours Sewing manufacture skills Digital illustrations skills - starting this year as someone would who would consider my illustration skill to be my weakness skill. I know have become more confident in this skill. This came about from volunteering to do my groups colour line up illustration. I found so many new and quicker ways to edit and refine my drawing, all from just spending time on Illustrator and trying out different methods.

Setting up a LinkedIn page Choosing profile picture - I made sure to pick something that represents me in a positive and professional way. Filled out my profile in as much detail as possible. Had a goal in mind when filling in my profile - internships / work experience. Here check out my LinkedIn! www.linkedin.com/in/savannah-smith-602515140 My CV is linked through my portfolio website (Portfolio in the options)

From my toiles all being signed off before Christmas this allowed me to plan and be product about my making of my garments. With only two week to manufacture my outfits once back after Christmas it is critical that I manage my time productively. First week spent on my coat and trousers as they are the most time consuming. Four days spent on my jersey piece. Completely the making of my garments I am happy with my outcome.