PLANNED OBSOLESCENCE

Creating a market research report has allowed me to gain a better understanding of what my targeted audience is and how I should market my collection. Here is a page of branding and social media ideas that I have considered. As my targeted audience is high end/ designer I must make sure I can brand my collection in a wide range of areas and that I source fabrics and trims that reflect my market area.

My target market area is High End Designer as it will allow me to have freedom within the design process. The main designer I have looked into are Marni, Prada and Acne Studios.

Starting innovation project! I started my research by exploring Martin Parr photography which leads me onto creating some print work inspired by sweets.