PLANNED OBSOLESCENCE

This was the first time MINUS SIXTY had a chance to show the design team at River Island what we're all about. We were allocated 20 minutes in total to present and receive feedback. Overall, I was happy with our presentation as we received helpful comments such as being informed to be more adventures with our designs. They suggested to use our print all over our jackets instead of having it just on t-shirt and as a lining for the outwear pieces. We have also switched up our colour palette more by getting rid of yellow and red as they are common colours used by River Island as they wanted to see something more unusual. We replaced the colours with berry pink and increase the use of orange for detailing e.g. on pipping, binding and top stitching.  Rachel, from my group had the knowledge to make a graphic print using a range of manipulating tools on photoshop. She started with creating a painting then added contour lines over it and merging them to create the effect below.

Reflective Journal: Here is a recap of the first month back at university. Week 10: First week back! River Island is our brand for our menswear project! They are a very well established brand and are currently pushing the boundaries with there menswear. Mid-week we had a talk from two of the directors from River Islands, three things were clear: they are trying to widen there target audience, interested in tailoring and muscle fit t-shirts will always be a best seller.  I researched into the idea of neurone science and brain development. But the strongest contender of ideas within our group was towards mountain climbers and the protect gear they wear. This idea came from one of the members in my group visiting the grand canyon during the summer where she saw people climb crevasses of the canyon where inspired the idea of looking into mountain/ rock climbing. Week 11: Settling into our group. During this week we created mood boards and researched into designers