Midway Through 1st Term

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Midway Through First Term

My group has a clear idea of what our concept and colour palette are allowing us to start our design development. As a group we really want to emphases on our collection being interchangeable, conceive and cover a wider variety of styles. Our concept is bases around mountaineering so we have decided that oversized parkas and puffer coats are a must! I have grown fond of the idea of making an oversized puffer but in a contrasting colour. 



Market Research
Visiting now Birmingham, Nottingham and London River Island stores
This has really helped our group understand what the target audience is for River Island and how the store likes to layout the garments.


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